This month, we’re donating to Equitable Giving Circle with The Floret Coalition

By |Published On: April 7th, 2021|1.8 min read|

flower_pink.pngIn July 2020, we joined The Floret Coalition, an anti-racist collective of small businesses in the cannabis and cannabis-adjacent space supporting and funding equity-oriented actions via monthly donations and social campaigns.

Together, this collective raises funds and awareness for organizations prioritizing the needs of Black, Latinx, and Indigenous communities.

To date, The Floret Coalition’s 135+ brand members have donated over $60,000 to organizations so far.

“The wisdom and expertise of Black, Latinx, and Indigenous people are foundational to cannabis culture, yet they have been and continue to be disproportionately policed and punished for their participation in and contributions to it. Melanated communities bear the deepest scars of the misguided war on drugs. We can’t undo the past, but we must work diligently to ensure a fair and equitable future.”



In March 2021, the coalition donated $10,470 to Soul Fire Farm, an Afro-Indigenous centered community farm committed to uprooting racism and seeding sovereignty in the food system. Their food sovereignty programs reach over 60,000 people each year, including farmer training for Black and Brown growers, reparations and land return initiatives for northeast farmers, food justice workshops for urban youth, home gardens for city-dwellers living under food apartheid, doorstep harvest delivery for food insecure households, and systems and policy education for public decision-makers.

This month, Tokeativity, along with other members of the Floret Coalition, are donating to Equitable Giving Circle,a community of people committed to creating peer-led, community-funded, transformational change. Their work aims to build immediate and increased equity throughout Portland’s BIPOC (Black, Indigenous, and People of Color) communities through a combination of fund development and network building opportunities that center economic equity. Currently, EGCs main initiative is feeding BIPOC community members with fresh weekly CSA boxes purchased from local BIPOC Farmers.


If you want to become a part of The Floret Coalition’s efforts to give back to Black, Latinx, and Indigenous communities, getting in touch with Broccoli Mag.

Shout out to the Floret board @mennlay, @shop_shaw, @msgoodegg for highlighting this month’s organization.

About the Author: Lisa Snyder


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