Despite the creative ways the community was finding loopholes for cannabis events, Samantha Montanaro and Lisa Snyder, both with experience in media, event planning and the cannabis industry, felt that something was missing. Something that would be fun and consumption-friendly, but also provide a much-needed platform for education and business development for women like them in the cannabis industry. A place where they, and all women–young women, mothers, wives, queer women–would feel comfortable to be themselves and actually make contacts, or even friends.

So Montanaro and Snyder decided to create the event they were waiting for: Tokeativity.

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