420 means a lot of things to a lot of people in the cannabis community— activism, education, celebration, normalization, advocacy, policy and tradition. This Friday, while you’re out there blazing for all those reasons and more, take a moment to reflect on all the hard work and sacrifice that’s gone into the movement.
MAGNETIC asked twelve industry experts and influencers to share their thoughts on the high holiday. Check out what they have to say!
“We have the opportunity to not only be pioneers in the cannabis industry, but to pioneer the equality movement by working to balance out the injustice the world is feeling so heavily, especially right now. We can all do that by actively participating in removing barriers for women and minorities in the cannabis industry and beyond and make sure those voices have a seat at the table. Take a look next time you are in a room of leaders, notice who’s missing, and go out and find them.
Include women and minorities in your hiring process, in conversations, planning and agenda creation, help to get them access to education and provide opportunities for leadership positions. You will actively feel the imbalance begin to subside, your business will grow exponentially and you will witness a community form around you as they watch you participate in the equality movement and raise their hands to support it.”— Lisa Snyder, Founder & Co-Creator of Tokeativity